Writing for the Web:
Guidelines for MIT Libraries

Web Advisory Group > Writing for the Web > Writing Guidelines

Useful headings

Headings Catch the Eye
When users scan a page, headings are usually what first grabs their attention

What should a heading look like?
Questions or statements work well as headings. They draw the user into the text.

Headings
What did you expect to find under this heading? Nouns are less informative as headings.

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 Writing Guidelines
 useful headings |  headings2 |  first few words |  active voice
 set the context |  use lists |  imperatives |  parallelisms
 simpler words |  fragments |  descriptive links |  combine guidelines

 

  hennig@mit.edu
29 July 99