MIT Libraries' Publications

Using the MIT Libraries Logo  

Design specifications

Image integrity | Sharing the logo with colleagues | Working with vendors

Image integrity

The logo should always be clearly and immediately identifiable.

The logo must always retain the proportion of its original dimensions. Avoid distortion: use safe resizing techniques.

In print, the logo should only appear in these colors:

• white
• black
• red
• "MIT red" (Pantone Color Matching System #201--see color on business cards)

If your design calls for a different color, discuss your needs with Libraries Communications Officer Heather Denny at hdenny@mit.edu.

Use only the basic dome-and-text logo. Do not incorporate additional words or images into the logo, or add borders or bounding boxes.

Wrong:

Individual Library Logos

Logos incorporating specific library names are available in EPS format.

Orientation

Always present the logo horizontally, reading from left to right, not vertically or on a slant.

Wrong:

Other design concepts

If you have a concept that falls outside of these guidelines, please discuss it with Libraries Communication Coordinator Heather Denny at hdenny@mit.edu before proceeding.

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Sharing the logo with colleagues

After you've downloaded the logo, you are free to pass along a copy to any colleague who needs it. However, please refer any recipient to these guidelines. Help to maintain these design specifications.

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Working with vendors to produce logo-decorated items

Discuss these design specifications with your vendor. To assure yourself that these specifications will be maintained,

1. Send the vendor three things:

• an electronic copy or mock-up of what is to be printed
• a hard copy or mock-up of what is to be printed, or a printout of the logo alone
• the logo file itself: Offer a choice of .eps, .tiff, or .gif format, and provide your vendor with instructions for downloading the logo. (Note: An electronic document does not contain the actual logo file.) If a different format is requested, please be in touch with Libraries Communications Officer Heather Denny at hdenny@mit.edu.

2. Always request a proof. State this in your purchase order and send a copy of the printed PO to the vendor. In addition, confirm with the vendor verbally and/or in writing that you will be receiving a proof.

3. Check the proof's representation of the logo carefully. If you have any questions or concerns about the proposed representation, discuss them with Libraries Communications Officer Heather Denny at hdenny@mit.edu.

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