MIT Libraries' Communications Program

Communications Plan Outline

To be used in conjunction with the Events Plan Outline.

Name of Project:____________

Date: ____________

1. Intended audience(s)?

2. What is the main message we wish to communicate?
What are secondary messages, and messages for different audiences?

3. Time frame?

4. What relevant research, data (surveys, focus group results, similar projects elsewhere, etc.) are or will soon become available?

5. Why communicate? What do we want people to do as a result?

6. Activities/publications/events associated with the plan

7. Resources required: funds; skills; equipment, supplies; staff time, temporaries, consultants

8. Who has primary responsibility? Who are the collaborators/helpers/supporters?

9. Who is responsible for internal communications around this plan, what needs to be done?

10. How will we evaluate/measure the success of the plan?

(RKS, 2/15/02)